Welcome to the August 2012 Newsletter from My Favourite Holiday Cottages
Hello everyone and welcome to the August Newsletter which this month has a clear social media theme. This month also marks the first our anniversary of the MFHC Newsletter, so there’s a large cake bearing a single candle in our offices – if you’re in North Devon over the next day or two call in and grab a slice while it lasts!
If you want to catch up on our developments over the last 12 months and some of our top tips for cottage owners (and there have been quite a few!) you're always welcome to look through our news section for past editions here.
If you have any late availability listings on the site which have since been filled, please remember to log in and delete them, (if they haven't already expired). We've been experiencing an incredible rush in last minute summer holiday enquiries, but occasionally are finding that properties which look available have since been booked. Update your Late Availability Listings here, or if you have any vacancies for September feel free login to add them.
Making your Holiday Cottage more Social
As social media continues to have a growing presence in all forms of marketing we've put together a few articles on how to improve your online visibility via social media channels. Improved visibility means more visitors to your website which ultimately translates to more guests.
Our first article is all about optimising your Facebook Page. By this, we mean increasing the number of visits to your page and the resulting increase in the number of visitors clicking through to your website. Thousands of owners have Facebook Pages but many could make their pages perform better with a number of quick fixes. All of these fixes should help to generate more 'likes' which will hopefully translate into additional enquiries and bookings. Read the full
One of our Favourite Tips is to add a link in the main description on your Facebook Page. It may sound simple, but switching the 'category' your Facebook page is registered under allows you to add an incredibly prominent link that your fans can use to click through to your website. To find out how to add this link click here.
Article Number 2:
Article Number 2 is all about making your property more 'social'. With all the effort owners put in to marketing their properties on sites such as Facebook and Twitter, your efforts should always be supporting your overall marketing plans. From adding 'social share' buttons to including a ‘Twitter feed’, the article carries a host of good suggestions for marketing your property more effectively. So, have a read through the full article here, and, while you’re there, feel free to add any of your own suggestions, observations or questions in the comments section.
Producing Directions with Google Maps:
Our third article is about how to generate a set of directions for your guests with Google Maps. It's quick, easy and best of all can be customised to the directions you want - not what Google suggests which sometimes directs guests to a spot hundreds of metres from your property. So many guests rely on postcodes and their satnavs to find properties which can often leave them lost and confused – which is not the state of mind you really want your guests to be in when they eventually arrive. So to see how to make your set of directions, read the full article here.
Find us on Twitter and Facebook:
If you want to keep up to date with the latest articles, why not follow and ‘like’ us on Twitter and Facebook? On Twitter, we also have a running list of around 300 holiday cottage owners, so if you want to connect with other owners and discuss all things holiday cottages have a look here at our list here for people to follow. – or just keep in touch with the grapevine through following us!
As ever we're always keen to hear from owners regarding how My Favourite Holiday Cottages could be improved, or fresh ideas for blog posts. You can always contact us directly either by tweeting us @holidayhomefan or alternatively we still use the ever popular methods of email: email@example.com or phone us on 0845 680 5431 for a chat.
With best wishes for the end of the summer season,
Rick Bond and Harry Roberts
My Favourite Holiday Cottages