Update Advice for your Adverts
Assuming you’re lucky enough to have an hour or two to kill over the next fortnight, spend one of them updating your listing on My Favourites. This will help you get the maximum exposure to the huge surge in potential bookers visiting the site over the next few months. Follow these recommendations before the surge begins.
While we spend the whole year planning and implementing updates for My Favourites (after all, it is our day-job!), we know that you probably already have a day job and don’t have the time to regularly review all your adverts all the time. However, to ensure you get maximum value for money from your subscription, spending half an hour once a year updating your listing can pay dividends – even just one additional booking would justify the time.
When the novelty of playing with your presents has worn off, escape from the left-over turkey and chocolates and invest around 30-minutes updating your listing on My Favourite Holiday Cottages Here it is then: All the things you can do to increase the number of potential bookers, looking at your listing, to click through to your own website and enquire from there.
Add Reviews and Testimonials
These can be very influential – as I’m sure you’ll know. Guests can now upload their review of your property. It’s a review with a difference – we invite them to write about all the positive aspects of your property.
We’ve seen the reputation of too many wonderful cottages undermined by malicious or false reviews to want to allow this to happen on our watch. So, give guests the link to your page on My Favourites and ask them to submit their review.
We moderate it. If it is in line with the site’s policy of encouraging guests to focus on their favourite things about your cottage, then we publish it. If we have any concerns, we’ll contact you first to check it is genuine and you’re OK for it to be uploaded.
You can also upload testimonials yourself that guests have sent to you or left in your Visitors Book after their stay. We’ve noticed that owners who do take advantage of the Review and Testimonial options have enjoyed an increase in the number of click throughs to their property.
To upload testimonials: 1. Log in to your Member’s Area NB: In case you can’t remember it, your user name will be the e-mail address you used when registering. If you can’t recall your password – just click the request password link.
2. Scroll down to the Reviews & Testimonials section and click on the ‘Add/Remove Guest Testimonials’ link and add the testimonial. You will need to add the guest’s name and date of stay (without this, a testimonial lacks authenticity).
3. If a guest has supplied one, you can even upload a relevant photo to accompany the testimonial.
Update your photos
Just as influential are images. Good quality images work wonders, which is why we give you the opportunity to upload up to 19 images. There’s a growing tendency for potential bookers to feel that if images of rooms are missing, it’s because you’re trying to hide something.
So, if you’re not using all 19 image slots available to you, add some more. As well as interior and exterior shots, include some of the location. For those who want to do this seriously, e-mail us or call us on 01598 710631 for a free ‘Photoshoot Guidelines’ which sets out how to get the best pictures possible of your property. By the way, we can do the photoshoot too!
Assuming you’ve got some great images, we’ve noticed a definite trend between the number of images featured and click-throughs to your site, so it's a worthwhile exercise!
To ensure you’re found more frequently in searches, we have added some new locations over the year, e.g. The Gower Peninsula and The Jurassic Coast. So, if your cottage isn’t already listed under a Location, check to see if there is one that would be relevant. Let us know if there’s an obvious and recognised location that we are missing.
Add an Availability Calendar
Do you have a calendar on your own site which you keep up to date? If so, did you know that you can arrange for this calendar to be displayed on your listing? Use this feature and every time you update your own calendar it will automatically update on your My Favourites advert.
Have A Good One!
That’s it for December and 2013. It’s been a good year, but we’ve got big plans to make it an even better one for you in 2014. Have a lovely Christmas and New Year. Rick Bond