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August 2011 Newsletter

Late Availability

With a new box for late availability you can add your last minute vacancies at your cottage quickly and easily. Just log into the ‘Owner’s section,’ click ‘Add Late Availability’ and enter the necessary details. It costs nothing and will certainly increase the chances of any empty weeks being filled. We’ll also try and mention any spare dates on our Twitter page. We also send out an e-mail with details and web links to the national media on the 1st of each month. If you e-mail us we’ll endeavour to include details of your offer. NB: You will need to show you are offering it at a discount.

Stat Counter Service

Unsure of how many people are viewing your listing or linking through to your site? We’ve now added a new section for you to see how many visitors have viewed your page, and more importantly, made an e-mail enquiry or clicked through to your website. To view your stats, click on the ‘Your Statistics’ tab and you’ll be able to see the views, click throughs and enquiries your listing has generated in the last month, and since we started counting (July 22nd). We’ll send you out an automatic email at the end of each month with these numbers to keep you up to date. By the way, if you find your listing enjoys plenty of viewings but few click throughs or enquiries, you might want to consider upgrading the photos on your page. Our guests tell us that poor quality photos implies poor quality cottages. Also, updating your listing will also place you back at the top of any search in which your cottage appears.

Listing Date

We’ve also now added a line to every cottage listing on our website which reads “This property has been advertised on My Favourite Holiday Cottages since …”. This shows visitors to your page that the listing is legitimate. Certain unscrupulous people can copy details from your original website to create fake holiday cottage listings which people then see; only to pay for and arrive a non-existent address. These sort of scams are soon found out after a few weeks, so by adding the date you signed up adds that extra bit of security for visitors knowing that the cottage they plan on renting does actually exist.

Regional Searches

Do you have a cottage in Somerset but want it to be also listed in Exmoor? Or how about a cottage in Hampshire but also in the New Forest? We’ve added a ‘region’ box to all cottages which is in the ‘Edit’ section of your listings. You can now add a local region as well as a county, meaning your cottage will appear in 2 sets of search results, making your cottage even easier to find.

Additional Search Boxes

We’ve also added three new search boxes for people to search for ‘Accessible Holidays’ ‘Off the Beaten Track’ and ‘Swimming Pools’. If you ticked these boxes when making your listing then your cottage will already appear in these results, meaning even more people will be able to see your holiday cottage.

MFHC in the National Press

My Favourite Holiday Cottages is currently featured in the August edition of the Sainsbury's Magazine (on the back inside page) where if you’re lucky, you can win a three night stay at ‘The Byre’; a beautiful converted barn up here in North Devon along with a host of other prizes. The magazine has a readership of 3.9million and has also been great publicity for the The Byre which now has brilliant bookings. We’re also going to be running a competition in Take a Break magazine in August featuring another MFHC subscriber’scottage which has a circulation of over 3,000,000 - with more publicity planned for later in the year. If you have a cottage that stands out above the rest and are happy to offer it as a competition prize or to host a journalist for a short break, let us know. Jennette our PR officer is constantly seeking good ‘source material’ for her national media contacts and will keep you in mind for our future publicity. Just e-mail us with your [cottage’s details]( cottage PR).

Top Tip for the Summer

Want to make your guests feel extra welcome? Not everyone can be around when their guests arrive and personal touches can make such a difference to somebody’s stay. So, why not write the names of your guests on the fridge in magnetic letters or on a chalk board welcoming them. It’s a great fun addition for the children to play with and shows your guests that you’re going the extra mile.

News Items in brief

You can read all our articles in full by following the title links or visiting the MFHC Blog Energy Performance Certificate…  The latest Furnished Holiday Lettings… Tax changes for 2012 See the most popular cottage names….

Any Comments?

If you have any comments, questions or suggestions for what you’d like to see at then please let us know. You can also keep up to date with us more frequently by following us at or by liking our Fan page on Facebook. Meanwhile we hope you all have a great summer and autumn season.