Once upon a time, the primary battle for accommodation standards was waged between hotel and B&B establishments, with hotels generally coming our on top. Now it is primarily between hotels and self-catering accommodation and, would you believe it, hotels still win in terms of trust ratings according to a study from Properly (Experts in short-term rental cleaning) in the USA.
Understand why, and discover some useful tips to help combat the assumption that, generally, standards in cottages are perceived to be lower than those in hotels.
You may agree or disagree with this finding, or write it off as something that is peculiar to the USA and doesn't apply to this side of the pond. But, do read the article - it has some rich pickings that will help to increase public perception that the holiday cottage business is setting the pace in the quality standards race.