Right now is a very good time to review the way you describe your holiday cottage online. With most weeks booked until well into the autumn, you should be turning your attention to filling bookings for next year. As well as reviewing prices, what can you say that will have more guests reaching for that 'Contact Us' button?
While we all hope the popularity of self-catering holidays continues to grow, tread cautiously. In 2022, with travel restrictions likely to have been eased, the temptation to holiday abroad may well prove irresistible to many and with so many more holiday cottages available, bookings may be harder to come by. So, when people do find your advert, make sure it is as convincing as it can possibly be. Make the best use of the summer months, following the recommendations in these two articles on the best way to describe your holiday home. Above all - move from merely listing their contents to describing their benefits to guests. Turn good content into truly eye-catching content.
These two articles from SuperControl and Rental Tonic offer suggestions on what to include (and how to say it) in a description of your holiday cottage so that it is written from a guest's perspective. Once you've read them you'll be itching to start tweaking your adverts to make them more appealing to anyone considering booking your cottage.
If you really want to improve the way you advertise your holiday cottage while without having to resort to smoke and mirrors - then learning what you have to say about it - and how you say it - should pay dividends: more bookings from happier guests!
Are you looking for top tips and sound advice on managing, maintaining and marketing your holiday cottage? Read The Holiday Homefront - a free monthly e-Newsletter from My Favourite Holiday Cottages packed with information successful holiday property business should be without. Register Here To Receive It.