If you like tory-telling and want to harness its power in the marketing of your holiday cottage you are going to love this.
The blog article itself is good, but when you can find an hour, I recommend you watch the video of Alan's presentation at a recent Vacation Rental conference.
My Favourite Holiday Cottages in a big fan of Alan - his ideas and strategies for promoting holiday cottages don't just entertain - they absolutely work. No techno jargon. He's an excellent storyteller. You'll want to have a pen and paper handy, not because of what he recommends you do, but because you'll be inspired to come up with ideas of your own.
In fact, we've used his approach to 'sell' the experience of a local walk linked to a holiday cottage:
To read and watch, make yourself a cuppa, grab that pen and paper and click here. It could transform the way you market your holiday cottage and lead you to generate more bookings than every before.
Feel free to use the comments section below to offer your feedback. We'll pass the good ones on to Alan!