A Storytellers Guide to Marketing a Holiday Cottage
If you like story-telling and want to harness its power in your holiday cottage marketing, you will love it.
The blog article itself is good, but when you can find an hour, I recommend you watch the video of Alan's presentation at a recent Vacation Rental conference.
My Favourite Holiday Cottages is a big fan of Alan - his ideas and strategies for promoting holiday cottages don't just entertain - they work. No techno jargon. He's an excellent storyteller. You'll want to have a pen and paper handy, not because of what he recommends you do, but because you'll be inspired to come up with your own ideas.
We've used his approach to 'sell' the experience of a local walk linked to a holiday cottage:
Rush Hour
Field of Dreams
Firewall
Hedge Fun(d)
To read and watch, make yourself a cuppa, grab that pen and paper - you'll need them!. It could transform the way you market your holiday cottage and lead you to generate more bookings than ever before.
Feel free to use the comments section below to offer your feedback. We'll pass the good ones on to Alan!