Holiday Homefront

June 2020

Dear *|FNAME|*

This issue of The Holiday Homefront contains useful COVID-19 related information, but at least this time the news is looking towards the hoped-for resumption of the holiday letting business in the UK.

CONTENTS

  • Zoom Risks and How to Protect Yourself
  • Covid-19 Stuff
  • Seriously Good Cleaning Guidelines
  • Revealing Market Research Results
  • Free Stuff To Boost Your Advert
  • Advert Management Tips

ZOOM RISKS AND HOW TO PROTECT YOURSELF

Zoom has been one of the big success stories during the lockdown. It’s fairly easy to master, but there have been incidences of hacking when in use. The brains at Streetfight Mag have sought to mitigate this and produced a handy guide to protect your data and privacy when using Zoom. If you’re a Zoomer, Click here to view the advice.

 

COVID 19 ESSENTIALS

We’re just about over our heads with COVID News. But, it’s obvious that there’s still a lot we can learn about best practices and market trends to help self-catering businesses flourish. So, here’s a special COVID 19 News Section for those who want to position their holiday properties as risk-free choices… 

1. Upload a statement on your website and, where possible on your adverts (you can do with on My Favourite Holiday Cottages) that explains what you are doing in your cottage to protect guests. E.g. cleaning, provision of sanitisers, etc. Provide a link to it from your home page.

 

USEFUL CLEANING GUIDELINES

Breezeway, a US cleaning company across the pond, has published a comprehensive cleaning guide that’s worth scanning for some valuable tips and perspectives. Click here to view the Breezeway Guidelines

Sykes Cottages have published a comprehensive list of UK cleaning guidelines. If you’d like a copy of these you can either register your cottage with Sykes or, click here to email me and request a copy.

The Air BnB Cleaning guide from Feedspot" Do you advertise with Airbnb? Whether or not you downloaded Airbnb’s ‘Enhanced Cleaning initiative in April to get some tips on cleaning holiday cottages – as well as secure compliance with Airbnb’s criteria, as of June 7th, you will now need to comply with its Enhanced Cleaning Initiative. This is designed to be an educational programme, as well as a set of cleaning criteria. Pass it, and you can be seen to be committing to Airbnb’s Cleaning Protocol – which is intended to reassure guests that you are offering safe and virus free accommodation.

Feedspot has offered a helpful explanation as to how this process works. Even if you’re not on Airbnb, you should find its content helpful in raising the standard of your own property cleaning regime. Click Here to view Airbnb’s Cleaning Commitment 5-Step Protocol.

 

ADVERTISING DURING THE LOCKDOWN.Avoid the ‘Averechts’ Trap! Understand why now is absolutely the wrong time to reduce your marketing budget. The Dutch word “averechts” refers to when someone does something to avoid a problem, but that action backfires—causing the very problem they were trying to avoid. That is precisely what is happening to most businesses, large and small when they cut back on advertising during the COVID-19 pandemic. Click here to learn why this happens.

 

HELPFUL MARKET RESEARCH

Visit England Public Sentiment Survey.

This survey by visit England is updated at routine intervals. It explores how, why and what the public is feeling about planning and booking a holiday in the UK. It will be helpful to take into account when trying to position your holiday cottage marketing to gain maximum appeal to bookers. Click here to view the latest results

Visit Cornwall: Consumer Insights Research Results

View the webinar considering the results of Visit Cornwall’s survey amongst travellers. It illuminates the way they are thinking about when making post-COVID holiday plans. Click here to view the Visit Cornwall webinar for full details.

 

FREE STUFF

Get a Link on a Banner Image

Have you got a superb photo that reflects the beauty and appeal of the town, county or location of your holiday property? For example, Buxton, Derbyshire or The Peak District.

Every search page on our site has what’s called a ‘Banner Image’. As well as being appealing, it can also feature a title and a link to a single property advert. It’s a great way to attract more viewings if it’s linked to your cottage. Here’s an example: https://www.myfavouriteholidaycottages.co.uk/devon/bucks-mills

If you’ve got one or more images that you think have sufficient wow factor to be used as a banner image, then email it/them to us. We may also use images on our social media platforms. When we do, we’ll always credit you with a link back to your advert. There’s no charge for this additional advertising bonus.

Photo Criteria:

*  You must assure us that you have the right to grant My Favourite Holiday Cottages permission to use the image.

*  The image must be:

    1.   at least 900kb in size - but there’s no upper size limit

    2.   Landscape (not portrait).You can send one or two images (largest size possible). For more images, send them via a free file transfer app such as www.wetransfer.com.

 

ADVERT MANAGEMENT HELP

Testimonial Tip

If you are in the fortunate position of having had guests staying at your property in 2020 before the lockdown and who gave you a glowing testimonial, add it to your advert.

There’s a special section in your Admin area that allows you to upload guest testimonials. Current research indicates that positive reviews (especially those that mention cleanliness) from guests who holidayed in your cottage in 2020 will knock the socks off older reviews. If you’ve got one of more of these – upload them to your advert as soon as you can! They will be very influential.

 

Guest Blogs Do Business

We are always happy to welcome guest blogs on themes that will attract attention to the area in which your property is located. Here’s a recent article from Coley Cottages in Cumbria about Eco Cottages which has been read over 300 times in the past month. Click here to view The Cumbria Cottage Blog:

If you’d like to write a blog article for our pages, then we’ll be happy to discuss suitable themes, provide guidelines and help with proofing. Click here to request further information.

NB: If you’re a cottage owner, then you will need to have an advert on My Favourite Holiday Cottages if you want your property to be included in the article.

 

Are Your Images Large Enough?

Bid pictures sell best! If your thumbnail images only double in size when clicked on - and you’d like them to expand to a much larger scale to really wow potential bookers - let me know and well offer our usual help and advice. Click here to request advice. 

 

WE ARE HERE FOR YOU

If you've been in touch with us already, you probably know by now that we pride ourselves on our ability to respond to and help all our advertisers. If you need any help, advice or simply want to make a suggestion as to how we can improve on the site, all you have to do is get in touch.

Click to Email Rick Bond here.

Thanks for reading The Homefront. Until next month...

Best wishes.

Rick Bond

Director

My Favourite Holiday Cottages

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