This Month's Newsletter:
Although there’s still time, the 'Indian Summer' doesn't appear to have made an appearance (in North Devon at least!) so we're throwing ourselves into Autumn and looking ahead to gain those end of year bookings, whilst planning for 2013...
We’re still inundated with enquiries from bookers looking for short breaks during September, October and November, so keeping your listing seasonal can always gain a few extra click throughs from your 'My Favourites' listing to your site. If you have any Autumnal photos of your property you can add them at any time. Indoor images of hot buttered crumpets on a plate in front of a roaring fire look good, as well as trees in full autumnal plumage. Alternatively if you have any particularly stunning shots email them into firstname.lastname@example.org and we'll feature them on our Facebook page with a link back to your listing.
Traffic Growth – Good News!
As a consequence of our social media work for My Favourite Holiday Cottages and the ongoing optimisation of the site, the number of unique visitors to the site hit new heights in August and we are now attracting 20,000 unique visits a month. Judging by the analytics for September thus far, we’ll be breaking that record again – so do take note of the social media advice in this Newsletter – as we’re only preaching what we are effectively practising!
Bookings on a Knife Edge?
Rick recently wrote a quick and quirky article about the importance of having a knife sharpener in your property. With many properties being used for dinner parties by guests, having blunt and ineffective knives can cause major irritation for the person in the kitchen. Knife sharpeners aren't that expensive - and it they only secure a single repeat booking for your holiday cottage, then they are absolutely worth the investment. Go buy and mention their presence in your cottage's details!
Are you on Facebook?
If you're still new to the world of social media Dan has created a step-by-step guide to quickly set up a Facebook page for your holiday property. With over half of the UK population using the social networking site, Facebook, if used properly and consistently, can be a fantastic way to gain more bookings. Once you've set up your page, 'like' us on Facebook and we'll try and give you a mention now and again to prospective bookers. You can also keep up to date with what's going on (and read out latest articles at My Favourite Holiday Cottages).
Optimising your Twitter Account:
To run alongside our popular blog post on '5 Ways to Master Facebook Marketing' we've written a further article, this time on using Twitter more effectively. There's a whole host of things you can do to make Twitter a more effective business tool, (and is also a particularly good way to connect with your local community).
Our top tip is to use the 'Search' bar at the top of Twitter as much as possible. Typing any keyword into it will show you everyone who has mentioned that word. So, if someone has typed 'holiday cottage Scotland' in a tweet, you can reply to them and maybe get a booking. - Just don’t search for the word cottage though. You'd be amazed at the number of people mentioning cottage pie and cottage cheese!
We're on the lookout for blog posts - if you want us to cover a marketing story that you'd like more information about just email us and we'll research and write an article for you. We’re open to suggestions – not just about marketing. If Rick can get away with an article on knife sharpeners, then what can you come up with? Send us your question or views and we’ll do the rest.
We're hoping you’re all having productive autumn seasons and as ever for more details about our services to have a chat give us a ring on 01271 342143, email us or have a look at the My Favourite Holiday Cottages website